Viral Campaign: Rocawear Fragrance

9IX, the fragrance for men created by Rocawear, the fashion label established by rapper Jay-Z, was created with Elizabeth Arden.  According to Sephora.com, its “base blend of amber, musk, and rugged timberwood complete the essence of a signature scent for a man who’s not afraid to show his power”.  According to me, it was the way that I worked for one of the greatest entertainers of our generation.